There is an expectation for professional wedding photographers to deliver our best work at every single wedding. Location can certainly help with this. Itâs a lot easier to create impactful images in the streets of Venice than Flint. Now, I donât know about you, but I rarely get to shoot in the streets of Venice, and still create artistic, impactful images for my clients on a consistent basis. You need to set yourself up for success.
As photographers and business owners, we need to be celebrities of a sortâpotential clients need to know and trust us so they feel confident enough to hire us (and rave about us to others). Itâs time to start creating your fame through behind-the-scenes content. Hereâs where to start.
Including pets in your portrait sessions is a smart way to add variety, additional income and a hearty challenge. While I am not suggesting that every portrait photographer needs to become a pet photographer, including furry family members in your work is a fun way to expand your offerings.
When you retouch clients, your changes canât be noticeable. When itâs obvious that an image has been altered from reality, itâs just tacky. This article takes you through the doâs and donâts of Liquify and how to navigate through the Liquify panel in Photoshop CC.
As I sit here preparing to write my article this month, I am in awe of what we have accomplished in this short five years. You see, five years ago, I made a decision after my column in Rangefinder magazine was canceled that would change the course of my career and my company.
If you fail to plan, you plan to fail. Yes, now youâve heard it one more time: It starts with a plan. It astonishes me that we will plan a party, a trip, lunch with a friend, but we donât plan for a profitable business. Which is more important?â There it is, the foundation for this monthâs article on developing a business plan.
Iâm happy to say that 2017 marks five years since Iâve received a W-2. While there are many other photographers who can say theyâve been shooting for decades, I can say I was able to build a business when everyone was doing it for free. I want to provide both aspiring photographers and struggling professionals with the real-world lessons Iâve learned the past five years.
My big thing is styled shoots. I love them. I love coming up with a unique concept, obsessing over the details, styling the models and working with vendors for a cohesive design. They also give me a chance to shoot something I want to shoot (as opposed to weddings where I have no control over the timeline, lighting or weather), and they let me practice new poses and lighting ideas.
Effective communication between you and your clients cannot be taken lightly. This determines how pleasant your time with each client will be, not to mention a deciding factor for whether they will even work with you at all.
There is an art to grooming and managing the perfect assistant. Letâs be clear on what I mean by the perfect assistant. There is no such thing as perfect when it comes to an employee, but there sure as hell is a level of perfection for what you need to make your business more successful.
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Being a location portrait photographer has its drawbacks. We are often at the mercy of our environment, which means we are going to be faced with lighting challenges. If your schedule is busy, you wonât always have the luxury of planning all your sessions at sunset. Being forced to learn to overcome these situations, I picked up a few skills that are sure to help any photographer overcome bad lighting on location.
I want to apply this monthâs theme of children to your business. Whether youâre a new artist just starting out or a veteran jump-starting an established business by adding a new service/specialty, youâve got to grow your brand and skillset one step at a time.
Everyone knows that it takes hard work to get to the top of your industry. Building a business is no joke, and the amount of work it takes to get to your desired level of success can seem overwhelming. What most people donât talk about is the fact that once you make it, you have to work just as hard to stay there.
What is behind the shutter?
Behind the Shutter is a free online photography training and educational resource created to help both professional and amateur photographers run successful photography businesses - covering lighting, posing, social media, marketing, post-production, pricing, sales and more.
Photography training and education for the modern photographer
In todayâs competitive landscape, quality online photography training and eduction is priceless to your growth.Â Unfortunately, most publications contain a ton of fluff. No real meat to their content. Not at Shutter Magazine. We are committed to the photography community and improving professional photography by providing current, insightful, and in-depth educational content.
Training topics include photography lighting techniques, photography off-camera flash tips, photography posing guides, photography business concepts and marketing strategies, Facebook for photographers, boudoir and glamour photography training, high-school senior photography concepts, IPS (In-Person Sales) strategies, family photography, lightroom tutorials, photoshop how-tos, and much, much more.